Xiaomi SU7 Ultra Officially Launched in China
On February 27, Xiaomi officially launched the SU7 Ultra in China with an official guide price of RMB 529,900. As the high-performance version of the Xiaomi SU7, the Ultra variant offers a range of premium features, including a carbon fiber dual-air duct front hatch, 21 carbon fiber parts, 21-inch U-shaped forged wheels, carbon fiber exterior mirrors, wheel arch decorations, and more optional upgrades.
Exterior: A 24K Gold Badge for the Ultimate Statement
The Xiaomi SU7 Ultra comes in a highly saturated yellow paint with silver track stripes, giving it a sporty look. The front features U-shaped aerodynamic blades on both sides of the bumper, a front scoop, and a diamond-mesh air intake in the center.
The headlights are blacked out, and silver paint accents are applied to the front hood and trunk lid. Notably, the badge is made of 24K gold, making it a valuable collector’s piece and even a potential theft target.
Xiaomi offers multiple body color options, categorized as classic, luxury, and sports car colors. The classic options include pearl white and obsidian black, while the luxury lineup features space silver and parrot green. For those who prefer a sportier look, lightning yellow is available. This diverse selection ensures that every owner finds their perfect match.
On the side, the Ultra logo is displayed on the lower edge of the door in silver paint. The car also features a carbon fiber roof, side skirts, and mirror shells. Meanwhile, LIDAR is retained on the roof, and a U logo is placed above the front fender’s lateral camera.
In terms of dimensions, the Xiaomi SU7 Ultra measures 5,115 mm in length, 1,970 mm in width, and 1,465 mm in height, with a wheelbase of 3,000 mm.
At the rear, the SU7 Ultra retains a carbon fiber spoiler, although it is more subtle compared to the prototype version. The rear bumper features a new aerodynamic diffuser and other enhancements, finished in a black and yellow color scheme. A track-inspired stripe runs across the trunk, complementing the front styling.
Interior: Sporty Carbon Fiber Design
Inside, the Xiaomi SU7 Ultra follows a black and yellow color scheme that enhances its sporty character. The overall layout remains similar to the standard SU7, but Xiaomi has added extensive carbon fiber elements. These include a carbon fiber sports steering wheel, center console, seat backs, air conditioning vents, welcome pedals, and door panels.
The car also features an exclusive cockpit UI design along with a new sport steering wheel and sport seats.
Performance: 0-100 km/h in 1.98 Seconds
Powering the Xiaomi SU7 Ultra is a three-motor all-wheel-drive system, consisting of dual V8s and a V6s electric motor setup. The system produces a maximum output of 1,548 hp, allowing the car to accelerate from 0 to 100 km/h in just 1.98 seconds. It reaches 200 km/h in 5.86 seconds and completes the quarter-mile in 9.23 seconds, with a top speed exceeding 350 km/h.
The car supports ultra-fast charging with a 5.2C charging rate, allowing it to charge from 10% to 80% in just 11 minutes. It is equipped with a CATL Kirin II track-specific high-power battery pack, featuring a peak voltage of 897V.
Xiaomi's Automotive Journey & Future Plans
Xiaomi entered the automotive industry in March 2021, initially investing RMB 10 billion, with plans to invest USD 10 billion over the next decade.
In March 2024, the company launched its first car, the Xiaomi SU7, with a starting price of RMB 219,900. By the end of 2024, total sales had reached 139,487 units—a remarkable achievement for a newcomer.
On December 31, 2024, Xiaomi’s CEO Lei Jun announced an ambitious target of 300,000 deliveries in 2025, with the Xiaomi SU7 Ultra aiming for 10,000 units.
Xiaomi's next major launch will be the Xiaomi YU7, expected in June or July 2025. The YU7 has already received regulatory approval from China's Ministry of Industry and Information Technology, and a prototype has been displayed at the Xiaomi Science and Technology Park.
The YU7 will be available in single-motor and dual-motor variants. The single-motor version will feature the TZ220XY110 drive motor with a maximum power of 235 kW, supplied by Suzhou Huichuan United Power Systems Co., and will use lithium iron phosphate batteries from Taizhou Fudi Battery Co.
The dual-motor version will be equipped with a front and rear motor system provided by Suzhou Huichuan United Power Systems Co., with a maximum power of 220 kW and 288 kW, respectively, for a combined output of 508 kW (691 hp). The battery will be supplied by NINGDETHERGY and will use a ternary lithium-ion composition.
Xiaomi’s Market Performance & Future Investments
At the Xiaomi SU7 Ultra launch event, CEO Lei Jun emphasized the company’s commitment to technological innovation. Between 2021 and 2025, Xiaomi plans to invest RMB 105 billion in research and development, with AI and related technologies accounting for 25% of the total investment.
Following the success of Xiaomi’s automotive division, its stock price surged. As of February 27, Xiaomi’s Hong Kong-listed shares closed at HKD 52.8, bringing the company’s total market valuation to HKD 1.33 trillion.
With its rising valuation, Xiaomi has become the largest Chinese automotive company by market capitalization and the third-largest automaker globally, behind Tesla and Toyota. Tesla currently has a market cap of USD 935.36 billion, while Toyota stands at USD 239.07 billion.
Yasir Al-Mansouri have more than 10 years of experience in the automotive journalism world. He is an expert of automotive news articles, features, and reviews on cars, from the latest models to industry trends. He've built strong relationships with car manufacturers and industry experts. Connect with Yasir Al-Mansouri on LinkedIn to stay updated on all things automotive and join our exciting journey in exploring the world of automobiles.
