Toyota is preparing for a bold move with the global launch of its luxurious Century SUV. This signals the brand’s official entrance into the ultra luxury segment, long dominated by names like Rolls Royce and Bentley. With the vehicle’s name officially registered in the United States, Toyota signals a global debut is imminent, and production is expected to scale up to meet demand beyond Japan.
Elite Performance and Technology
The Toyota Century SUV represents the pinnacle of Japanese automotive excellence, directly challenging icons like the Rolls Royce Cullinan. It is powered by a 3.5 liter V6 plug in hybrid powertrain, which delivers a total output of 406 horsepower and drives all four wheels through a sophisticated all wheel drive system. This setup ensures a composed and confident driving experience across all terrains.
Currently, Toyota produces just 30 units per month for the domestic market, each priced at around $170,000 (624,410 AED). As the global rollout approaches, the company is preparing to ramp up production to accommodate new markets, including the US, Europe, and the GCC.
Striking Elegance with Unconventional Details
The exterior of the Toyota Century SUV embraces a bold, modern design language that sets it apart from the rest of the brand’s lineup. Distinctive horizontally split headlights at both the front and rear add to its unique identity. While the SUV is slightly shorter than the iconic Century sedan, it features a wider body that enhances its visual dominance and commanding road presence.
Inside, passengers are welcomed into a refined world of comfort and spaciousness. With only four seats on offer, the cabin maximizes legroom and elevates the sense of relaxation, offering an experience akin to that of a private jet. Entry and exit are made effortless with power deployable side steps and rear doors that open up to a generous 75 degrees. In a rare touch for luxury SUVs, Toyota also offers optional electrically sliding rear doors, a feature inspired by premium minivans that adds a layer of convenience and uniqueness.
Century's Refined Identity and Future Vision
One of the most eye catching features of the Century SUV is its use of the phoenix emblem, replacing Toyota’s traditional badge, a symbolic move that highlights the vehicle’s exclusive status in the brand’s strategy. This emblem graces both the front and rear of the SUV, while distinctive alloy wheels further emphasize its bold personality and turn heads at first glance.
Toyota’s ambitions for the Century SUV don’t stop there. Chairman Akio Toyoda recently confirmed the company’s plans to release a high performance GRMN variant featuring extensive mechanical and design upgrades. This sportier version is aimed at a younger leadership class in markets like Japan and China, blending refined aesthetics with thrilling performance that appeals to speed enthusiasts and modern trendsetters alike.
With all these distinctive elements, Toyota is confidently stepping into a new and deeply refined luxury segment. The Century SUV is quickly becoming one of the most highly anticipated vehicles among luxury car enthusiasts in the Gulf region and around the world.
Senior Writer The quest for automotive knowledge began as soon as the earliest memories. Various sources information, even questionable ones, have been explored including video games, television, magazines, or even internet forums. Still stuck in that rabbit hole.
