Toyota is preparing to usher in a new era in its prestigious legacy with the upcoming global debut of the Century SUV, its most luxurious vehicle to date. Once exclusive to Japan, the Century SUV has now been officially registered in the United States, signaling its anticipated arrival in international markets within the coming months. With this ultra premium offering, Toyota sets its sights on competing with the elite in the luxury SUV segment, including the Rolls Royce Cullinan, boldly asserting its ambitions in the high end automotive world.
Refined Exterior Design with Signature Details
The Century SUV captivates with an exterior that seamlessly merges modern elegance and traditional craftsmanship. It features horizontally split LED headlights at both the front and rear, creating a striking and dignified presence on the road. While slightly shorter than its sedan counterpart, the SUV boasts a wider stance that enhances its commanding look.
Distinguishing itself further, the Century SUV replaces the traditional Toyota logo with a unique phoenix emblem, a symbol of prestige exclusive to this nameplate. The vehicle also rides on intricately designed wheels that underscore the brand’s focus on luxury and attention to detail.
First Class Cabin Designed for the Elite
Inside, the Century SUV delivers a peerless travel experience tailored for dignitaries and high profile individuals. The cabin features a four seat layout to maximize comfort and personal space, offering generous legroom and a serene, lounge like atmosphere focused on privacy and relaxation.
Toyota has equipped the rear section with features that enhance ease of access and passenger comfort. Electronically retractable side steps deploy automatically to facilitate smooth entry and exit, while rear doors open to a wide 75 degree angle. For even greater convenience, customers can opt for sliding electric rear doors inspired by luxury minivans, adding a layer of practicality to the opulence.
Sophisticated Powertrain with Sporty Potential
Beneath the hood, the Century SUV is powered by a 3.5 liter V6 hybrid engine with plug in capability, producing up to 406 horsepower. The vehicle incorporates an advanced all wheel drive system to ensure optimal stability and control across varying road conditions. While its primary focus is comfort, Toyota is also developing a GRMN performance variant featuring extensive aesthetic and mechanical upgrades.
Akio Toyoda, chairman of Toyota's board of directors, has confirmed that this future GRMN edition will target younger executives and leaders in Japan and China. The initiative highlights Toyota’s strategy to fuse timeless luxury with contemporary sportiness, appealing to a new generation of affluent buyers.
Exclusive Price Point and Global Expansion on the Horizon
Currently, Toyota produces only 30 units of the Century SUV monthly within Japan at a price of approximately $170,000 USD (624,410 AED). This limited production underscores its elite nature while preparations are underway to increase output ahead of global distribution expansion.
With its imminent international launch, the Century SUV emerges as a strong contender to dominate the luxury vehicle segment from the East. It successfully merges rich heritage with contemporary design while offering an exceptional blend of refined tranquility and advanced technologies along with authentic Japanese identity.
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Adrian is an Editor. Psychology graduate with over 4 years in the automotive industry, 3 in front of the camera. Occasionally seen at his family owned tyre shop. He will only buy cars that pass the big bottle test.
