Since June 2018, when Saudi Arabia began issuing driving licenses to women, the increase in female drivers has significantly boosted the growth of the Saudi automobile market. By 2023, car sales in Saudi Arabia reached approximately 730,000 units, with women consumers accounting for 30% of these purchases. This shift has not only increased market demand but also prompted car brands to pay more attention to the needs and preferences of female consumers.
According to the latest data, the following three car models are very popular among female consumers in the Saudi Arabian market due to their economical and practical nature, as well as their pleasurable driving experience.
KIA Picanto
Price: Starting from SAR 64,400
The 2024 Picanto is a five-seater hatchback powered by a 1.2-liter four-cylinder engine. Standard safety features include ABS, a tire pressure monitor, and a driver’s airbag, with dual airbags being available only in the top-tier models.
Additionally, the 2024 Picanto offers optional features such as a UV-reducing solar windshield, manual or automatic air conditioning, electric folding mirrors, automatic light control, an under-seat storage drawer for passengers, an under-trunk floor storage box, a retractable dual cup holder with ambient lighting, a sun visor with an illuminated vanity mirror, a CD/MP3 stereo system with AUX and iPod/USB ports, Bluetooth telephone, keyless entry, fog lights, powered windows, and a sunroof.
These features largely meet women’s needs and preferences and significantly enhance the convenience of driving.
Performance:
MODEL | Performance | ||||||
Engine | Transmission | Power (hp) | Torque (Nm) | Fuel Economy (L/100km) | Fuel Economy (km/L) | 0-100 km/h (seconds) | Top Speed (kph) |
1.2 I4 | 4 | 83 | 122 | 6.1 | 16.4 | 13.8 | 161 |
Pros and Cons:
Pros: Charming design, affordability, fuel efficiency, ample front space.
Cons: Slow speed, safety features, limited legroom in the back, hard cabin plastics.
Suzuki Swift
Price: Starting from SAR 57,385
The Suzuki Swift, a compact hatchback, measures 3,860mm in length, 1,735mm in width, and 1,520mm in height with a wheelbase of 2,450mm.
To further cater to customer preferences for personalization, the vehicle is available in four solid colors: Novel Orange, Luster Blue, Black, and Pearl Arctic White, as well as two dual-tone color options: Sizzling Red/Bluish Black and Luster Blue/Bluish Black.
Safety
In terms of safety features, which are a significant concern for users, the car does not disappoint. It is equipped with:
Anti-lock Braking System (ABS)
Lane Keeping Assist
Blind Spot Monitoring/Rear Cross-Traffic Alert
Vehicle Sway Warning
Anti-theft system with an alarm
Rearview camera
Rear parking sensors (4 sensors)
Pros and Cons:
Advantages: Stylish design, good fuel economy, spacious front seating area, excellent value for money.
Disadvantages: Average power, limited legroom in the rear seats, insufficient safety features in the lower trim levels.
Mitsubishi SpaceStar
Price: Starting from SAR 64,400
The Mitsubishi SpaceStar not only commands attention with its striking exterior design but also boasts an aerodynamic shape that enhances its aesthetic appeal while effectively reducing wind resistance. Stepping inside, the SpaceStar offers a spacious and comfortable interior.
The front seats are ergonomically designed to ensure comfort during long drives.
The car is equipped with several convenient features, including automatic air conditioning, USB ports, and smartphone connectivity, all of which enhance the driving experience and add to the overall enjoyment.
Safety
Safety is a critical factor for female drivers when choosing a car. The SpaceStar is equipped with a range of safety features, including:
ABS (Anti-lock Braking System)
EBD (Electronic Brake-force Distribution)
RISE (Reinforced Impact Safety Evolution) body structure
SRS airbags for the driver and passengers
TPMS (Tire Pressure Monitoring System)
ASC (Active Stability Control)
HSA (Hill Start Assist)
These safety features provide comprehensive protection for female drivers, ensuring their peace of mind while driving.
Pros and Cons
Advantages: High cost-effectiveness, exceptional fuel efficiency, comprehensive safety features, modern interior design.
Disadvantages: Average engine performance, noticeable noise from the engine and CVT transmission, a somewhat soft suspension system, limited configuration options.
