Suzuki has officially announced its new medium-term management plan, "By Your Side," for the period from 2025 to 2030. This plan focuses on the development of pure electric vehicles (BEVs) and hybrid electric vehicles (HEVs) while setting a goal of achieving over 4 million annual global sales.
As part of this strategy, Suzuki has set ambitious financial targets. By the early 2030s, the company aims to achieve an operating profit margin of 10% or more and a return on equity (ROE) of at least 15%. By March 2031, Suzuki is targeting 8 trillion yen in sales revenue, 800 billion yen in operating profit, a 10% operating profit margin, and an ROE of 13%.
The company has embraced "Life with Infra Mobility" (生活に密着したインフラモビリティ) as its vision for future development, staying true to its founding philosophy of "Small, Small, Light, Short, Beautiful" (小･少･軽･短･美). Suzuki continues to uphold its core principles of "Sanshinism" (三現主義) and "SME-style management" (中小企業型経営), which define its competitive business model. To reinforce its commitment to customers, Suzuki has introduced a new corporate slogan, "By Your Side," reflecting its dedication to enhancing consumers' daily lives.
Electrification Strategy for the Japanese Market
In Japan, Suzuki plans to expand and diversify its product lineup while strengthening its hybrid vehicle offerings to meet local demand. The company is set to launch the "e-VITARA" pure electric model, along with two new light commercial BEVs in fiscal year 2025. By 2030, Suzuki aims to introduce a total of six BEV models. These initiatives highlight the company’s commitment to electrification and continuous innovation in automotive technology.
Expanding Presence in the Indian Market
Suzuki has laid out an aggressive strategy for the Indian market, where it aims to secure a 50% market share and establish a production system capable of manufacturing 4 million units annually. This will not only meet local demand but also position India as a key export hub. Additionally, Suzuki plans to take a leadership role in the production, sales, and export of BEVs in India, further solidifying its presence in the global market.
Strengthening Collaboration with Toyota
Suzuki and Toyota will continue to deepen their partnership by working together on technology and product development. Their collaboration will focus on advanced safety features such as crash mitigation braking systems, as well as the joint development of key BEV components and platforms. The two companies will also supply models to each other in major markets, including India, Africa, Europe, and Japan, allowing them to share resources and enhance their strengths. Through this partnership, they aim to drive the advancement of carbon-neutral and diversified mobility solutions.
Adapting to Market Challenges & Future Growth
Despite industry challenges such as rising EV adoption, increasing labor costs, and fluctuating raw material prices, Suzuki remains confident in its ability to sustain growth. The company plans to enhance product value, strengthen its brand, and boost sales and profitability. It will also make strategic adjustments as needed to stay competitive and invest in key areas to build a strong and sustainable business foundation by the early 2030s.
Conclusion
Suzuki’s new strategic plan sets the course for its transition toward electrification and hybrid technology while reinforcing its leadership in the global automotive industry. With a strong focus on product innovation, international expansion, and strategic alliances, the company is well-positioned to surpass 4 million annual sales and further establish itself as a major global automaker.
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