Despite concerns that economic conditions might slow luxury spending, Ferrari continues to thrive. The Italian automaker set a new sales record in 2024 and has orders booked for the next two years. In other words, if you place an order today, you won’t get your Ferrari until 2027 at the earliest.
According to Maranello, demand is strongest for the 12Cilindri, the V12 supercar that debuted last year as the successor to the 812 Superfast, available in both coupe and convertible variants.
Ferrari’s financial performance reflects this strong demand. In 2024, the company’s net revenue rose 11.8% to €6.7 billion, driven by a “strong product portfolio and growing demand for personalization.” Since Ferrari was spun off from Fiat in 2016, it has operated independently from Stellantis. This year, the brand plans to launch six new models, including its first fully electric car, set to debut on October 9th.
Sales in 2024 were led by models like the Purosangue, Roma Spider, and 296 GTS, while Ferrari is gradually phasing out the Portofino M, SF90 Stradale, 812 GTS, 812 Competizione, and Roma.Ferrari . The company will also begin deliveries of the SF90 XX and 12Cilindri in the second half of the year. Overall, Ferrari sold 13,752 cars in 2024, a 0.7% increase from 2023.
However, growth wasn’t consistent across all markets. Sales in China, Taiwan, and Hong Kong fell by 328 units, though Ferrari still performed better than some other luxury brands in the region. Meanwhile, sales increased in other key markets: up 192 units (5%) in the Americas, 131 in Europe, Africa, and the Middle East, and 84 in the Asia-Pacific region.
Ferrari isn’t the only luxury automaker experiencing high demand. Lamborghini has already sold out orders for the Revuelto through the end of 2026, and the Urus remains highly sought after, even with its transition to hybrid power.
McLaren’s new flagship, the W1, sold out instantly upon its debut, much like Ferrari’s F80. Meanwhile, Porsche has yet to introduce a new flagship supercar—though the rumored Mission X, an all-electric hypercar, could fill that gap. However, electric supercars still face hesitation among wealthy buyers. Rimac CEO Mate Rimac noted last year that demand for fully electric hypercars remains limited, which may explain why the Nevera has yet to sell out.
While many wealthy buyers remain skeptical of all-electric power, hybrids are becoming increasingly popular. In 2024, 51% of Ferrari’s total deliveries were hybrids, thanks to plug-in models like the 296 GTB and SF90 Stradale. Looking ahead, Ferrari expects 80% of its lineup to be hybrid or fully electric by 2030, with only 20% powered solely by combustion engines. However, Ferrari’s CEO remains hopeful that synthetic fuels could help extend the life of traditional engines.
Senior Writer The quest for automotive knowledge began as soon as the earliest memories. Various sources information, even questionable ones, have been explored including video games, television, magazines, or even internet forums. Still stuck in that rabbit hole.
