In the automotive world, Lamborghini Urus often faces skepticism, with some claiming it is not a true Lamborghini due to shared components with lower-tier models like Audi Q8 and Volkswagen Touareg.
However, this high-performance SUV is, in fact, an indispensable part of Lamborghini's operational model. Without it, the parent company Audi may struggle to achieve profitability for the Lamborghini brand. Since its launch in 2017, Urus has become a cash cow for Lamborghini, consistently ranking among the best-selling vehicles for many years, and this trend is unlikely to change in the short term.
Even the shift to a plug-in hybrid powertrain has not deterred customer interest. Although the updated Urus is now sold only as a plug-in hybrid, sales are thriving. Lamborghini states that current reservations for Urus are sufficient to keep it from accepting new orders throughout 2025.
In other words, any new purchase requests will not be fulfilled until 2026. Despite this generation being launched seven years ago, the next-generation Urus is not expected to debut until near the end of this decade, and the second-generation model will transition to full electric around 2029.
As for Lamborghini's flagship model, the Revolto, it is also experiencing strong sales, with the hybrid supercar featuring a V12 engine and electric motor having a waiting time of over two years. Customers wishing to reserve this vehicle will need to wait until late 2026 or early 2027. Like the Urus, its PHEV hybrid setup has not negatively impacted sales.
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Adrian is an Editor. Psychology graduate with over 4 years in the automotive industry, 3 in front of the camera. Occasionally seen at his family owned tyre shop. He will only buy cars that pass the big bottle test.
