It has been three years since Jaguar Land Rover (JLR) announced a radical plan to transform Jaguar into an ultra-luxury brand selling only electric vehicles. Since then, the automaker has revealed very few details about this plan, but CEO Adrian Mardell has now confirmed that a concept will debut later this year at an event in the U.S.
Under the plan, originally formulated under Mardell's predecessor, Thierry Bolloré, Jaguar will phase out all current models, including the electric I-Pace, and replace them with three EVs positioned at higher price points than what Jaguars have cost in the recent past.
Last year, JLR stated that the first EV will be a four-door grand tourer priced from 100,000 British pounds (approximately $125,000). It will offer more power than any previous Jaguar road car and have a range of 430 miles based on the WLTP test cycle used overseas. The range should still come in well over 300 miles when measured on the stricter EPA cycle.
The GT will be based on a purpose-built EV platform named JEA (Jaguar Electrified Architecture), and will likely feature a NACS connector on vehicles delivered to North America.
Mardell said a bespoke platform is important for separating Jaguar vehicles from Land Rover. Production will still take place at the same plants, though. The GT will be built at JLR's plant in Solihull, U.K., where the Range Rover, Range Rover Sport, and Range Rover Velar are built, as well as the Jaguar F-Pace.
While the GT will likely target coupe-like EVs such as the Porsche Taycan and the upcoming Lotus Emeya, Autocar reported last year that Jaguar will also launch a large XJ-replacing sedan as one of its future EVs. The third EV will reportedly be a midsize SUV to target the Bentley Bentayga and JLR's own Range Rover Electric.
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Adrian is an Editor. Psychology graduate with over 4 years in the automotive industry, 3 in front of the camera. Occasionally seen at his family owned tyre shop. He will only buy cars that pass the big bottle test.
