As the automotive world accelerates toward digital innovation, a new wave of design thinking is emerging, one that prioritizes simplicity and ease of use over pure tech driven aesthetics. While many automakers are embracing fully touch based controls, Hyundai is taking a more balanced approach. The Korean brand is reintroducing physical buttons into its vehicle cabins, recognizing that when it comes to driving safety and real world usability, buttons still have an essential role to play.
Tactile Control Still Matters Behind the Wheel
Why are buttons making a comeback? Because they offer practical advantages that touchscreen interfaces can’t always match. Unlike touchscreens, which demand focused visual attention, physical buttons allow drivers to operate essential functions by feel alone, keeping their eyes safely on the road. This is especially critical in high pressure situations, where quick decisions matter.
Muscle memory also plays a big role. Drivers can easily remember the placement of frequently used controls, like temperature settings or volume adjustment, which is nearly impossible with touchscreen layouts that change with every update. Buttons are also more durable and reliable, functioning consistently even during system restarts or software glitches. And for older drivers, who may struggle with vision or dexterity, tactile controls provide a far more intuitive experience.
Hyundai Blends Innovation With Practicality
Despite embracing advanced technology in models like the Ioniq 5 and Ioniq 6, with sleek cabins and expansive screens, Hyundai hasn’t abandoned physical controls. Instead, it has deliberately kept dedicated buttons for core functions like climate control and audio adjustments, highlighting a user focused design philosophy.
This thoughtful design appeals to a broader audience, from tech savvy early adopters to those who value ease of use and driving comfort. While large digital displays may look luxurious, Hyundai proves that safety and intuitive interaction still take priority in a well balanced cabin.
A Wider Industry Shift Back to Physical Controls
Hyundai isn’t alone in this shift. Major automakers like Toyota and Lexus are following suit, returning to physical buttons in their latest models out of growing safety concerns. BMW has evolved its iDrive system to include rotary controllers and shortcut buttons, while Ford’s Mustang Mach-E combines a large touchscreen with actual buttons for key functions.
These decisions reflect an industry wide realization: while touchscreens may offer visual appeal and flexibility, they shouldn’t entirely replace tactile controls. As cars become more connected and autonomous, intuitive and distraction free interfaces will be critical to delivering safe and enjoyable driving experiences.
Adrian is an Editor. Psychology graduate with over 4 years in the automotive industry, 3 in front of the camera. Occasionally seen at his family owned tyre shop. He will only buy cars that pass the big bottle test.
