On December 28th, the Off-Road Family from GWM TANK and GWM HAVAL made a powerful appearance at the LIWA Festival, with the Hi4-Z model making its debut at the prestigious UAE off-road event.
The LIWA Festival is a renowned off-road event in the Middle East. As a golden sponsor, GWM in partnership with Al Naboodah invited numerous car owners and automotive enthusiasts to come together for the grand GWM Off-Road Day, sharing an unforgettable experience.
The TANK 500 Hi4-Z made its debut at the event, showcasing the cutting-edge Hi4-Z technology. This globally pioneering longitudinal dual-motor hybrid system, combined with a 2.0T + DHT PHEV powertrain which delivers powerful performance. Its three-speed dedicated hybrid transmission dynamically adjusts power for various driving conditions, such as high-speed cruising, acceleration, and climbing.
With an impressive 0-100 km/h acceleration time of just 4.66 seconds, the TANK 500 Hi4-Z maintains exceptional performance even as a heavy-duty off-road vehicle. Additionally, the high-power dual-motor system and large-capacity off-road-specific battery provide extended range, superior energy efficiency and unmatched capability.
Equally noteworthy are the HAVAL H9 and HAVAL H7, which were launched in the UAE earlier in December. The HAVAL H9 is a 7-seat SUV designed for family adventures, offering ample space and robust off-road performance. It caters to multi-member travel needs while enhancing journeys with added safety and enjoyment. The HAVAL H7, with its brand slogan “Style meets Exploration,” perfectly blends modern design with rugged strength. It strikes a balance between urban driving refinement and the adventurous spirit of exploring the unknown, making it an ideal choice for those seeking both sophistication and performance.
At the event, GWM invited more than 100 participants including Middle Eastern car owners, leading media representatives and Chinese off-road experts to gather in the LIWA Desert, sharing GWM's brand story and off-road knowledge while enjoying the excitement of dune bashing. They took turns driving through the dunes, experiencing GWM's powerful off-road capabilities on challenging terrains. GWM and Al Naboodah also presented honorary trophies to users and media, creating a vibrant and energetic atmosphere at the event.
To strengthen connections with users, the event featured interactive activities such as a post-to-win game, where participants could win prizes, including traditional Chinese gifts like paper cuttings. During the evening banquet, the desert camp came alive with cultural exchanges, featuring Arabic music performances and Sichuan opera face-changing shows. These activities not only deepened the emotional bond between the brand and its users but also enhanced user’s recognition and sense of belonging to the brand, further expanding its influence in the Middle Eastern market.
Moving forward, GWM will continue to uphold its "user-centric" brand philosophy, leveraging advanced technology and thoughtful services to deliver exceptional off-road experiences. By catering to Middle Eastern users' passion for off-road culture, GWM is committed to establishing a strong and lasting presence in the Middle Eastern market.
Adrian is an Editor. Psychology graduate with over 4 years in the automotive industry, 3 in front of the camera. Occasionally seen at his family owned tyre shop. He will only buy cars that pass the big bottle test.
