After 27 years in the Middle East, GWM recently celebrated three major events: GWM DAY at the Jeddah International Motor Show, GWM Partner Day for the Regional Dealer Conference, and GWM Family Day for the opening of its flagship store in Riyadh. These events highlight GWM's strategic position in the region and its commitment to technological innovation, cooperation, and brand development. In the Middle East, GWM is working with users and partners to build a promising future through diverse strategies and strong products.
GWM DAY, Jeddah Auto Show: A Feast of Innovation and Experience
On October 29, 2024, GWM made a stunning appearance at the Jeddah International Motor Show. In front of media, dealer partners, and over 200 guests, GWM's International President, Mr. Parker, launched the HOME CARE plan, highlighting GWM's commitment to treating the Middle East as home and prioritizing care and service for local users.
The flagship models showcased, the GWM Tank 700 and the all new HAVAL H9, attracted significant attention, underscoring GWM's leadership in the off-road market. To further highlight its off-road capabilities and understanding of local culture, GWM set up an outdoor area for rugged off-roading and family outings, drawing many eager spectators and families.
Dealer Conference: Strengthening Partnerships
During the Jeddah International Motor Show on October 29, GWM successfully held the Middle East and Africa regional Dealer Conference, attracting over 80 partners from the region. Dealers engaged in in-depth discussions with GWM management about the brand's future development strategy and the importance of parts support and service operations in enhancing market share and brand reputation.
The following day, dealer representatives visited a 11,000-square-meter parts warehouse in southern Jeddah to learn more about the parts policies. The warehouse ensures quick repairs and efficient after-sales service while serving as a key pillar of GWM's localized operations, reflecting its strong commitment to users.
Riyadh Flagship Store: Enhancing Brand Experience
On October 31, 2024, GWM held a grand opening ceremony for its flagship store in Riyadh, covering 6,000 square meters. This store is GWM's largest in the Middle East and serves as a platform for deep interaction between the brand and its users.
On the opening day, GWM hosted the GWM Family Day at the flagship store, uniting users and guests to share their experiences with the brand. Influencers from automotive, photography, and outdoor fields shared their journeys with GWM vehicles. They also engaged users in an interactive quiz about the brand, strengthening the emotional connection with customers. This event enhanced brand recognition and a sense of belonging, creating unforgettable experiences for users and fans.
Under the slogan "Go with Middle East, Go with More," GWM is building a stronger brand ecosystem. The Jeddah International Motor Show showcased GWM's robust products, the Dealer Conference advanced regional cooperation, and the opening of the Riyadh flagship store elevated the co-creation experience with users. GWM looks forward to exploring new possibilities with Middle Eastern customers and sharing exciting journeys together.