Chery HIMLA: A Bold New Force in the Global Pickup Arena

When Chery chose the name "HIMLA" for its new pickup truck, it did not pick an ordinary name, but rather invoked the spirit of the legendary Himalaya mountain range — those towering peaks that embody strength, stability, and the challenge of overcoming the harshest conditions. Stretching across five Asian countries and home to the highest summits in the world, the Himalayas are more than just natural terrain; they symbolize endurance and grandeur. This is exactly what the new "HIMLA" pickup reflects as it prepares to challenge the global pickup market with its bold design and powerful performance.

Just as the Himalayas form a natural barrier between the plains of India and Tibet and provide an exceptional environment for life and biodiversity, the "HIMLA" stands as the perfect shield against rough roads and daily challenges, offering a driving experience that combines luxury and toughness, with the confidence to conquer the toughest terrains.

In this article, we explore what makes the HIMLA a strong contender in the global pickup segment.

At a major event during the 2025 Shanghai International Auto Show, Chery International unveiled its latest addition to the pickup segment — the all-new "HIMLA." This vehicle is not just an ordinary pickup; it marks a new era for Chery in the global pickup market, targeting international markets aggressively with clear ambitions to compete against giants like the Ford Ranger and Toyota Hilux.

Bold and Modern Exterior Design

The HIMLA features a strong front design that reflects the character of a modern pickup, highlighted by a large octagonal grille surrounded by innovatively split LED headlights and dual “7”-shaped daytime running light strips. The large black "CHERY" badge prominently sits in the center of the grille, emphasizing the vehicle’s identity. The front bumper includes fog lamps and a silver skid plate that enhance its robust and practical appearance.

Practical Features for All Terrains

Equipped with traditional doors, black wheel arch trims, all-terrain tires, side steps, and a practical roof roll bar, the HIMLA is ready to confidently tackle rough roads and long journeys.

Luxurious and Contemporary Interior

Despite its practical nature, Chery did not neglect luxury inside the cabin. The interior leans towards a comfortable, passenger-friendly design with a centrally mounted large floating LCD touchscreen, delivering an advanced technological experience for both driver and passengers.

Multiple Powertrain Options and Future Plans

Chery has yet to reveal full technical details such as the vehicle’s dimensions or ground clearance, but leaks suggest the HIMLA will be close in size to the popular Ford Ranger. It will be available with advanced petrol and diesel engines, alongside a hybrid system, with plans to launch a fully electric version in the future — reflecting Chery’s commitment to sustainable mobility.

Focus on International Markets

Chery plans to launch the HIMLA in overseas markets starting in 2026, with a special focus on Latin America and South Africa, where pickups enjoy strong popularity. The HIMLA will compete directly with models like the Ford Ranger, Toyota Hilux, Mitsubishi Triton, and Mazda BT-50, positioning itself as an exciting new player in the segment.

Chery’s History in the Pickup Market

Chery is no stranger to pickups, having launched its first model in 2012 named "Chery Ecar," based on an Isuzu platform, followed by the mid-size "Chery J-Tiger" in 2015. However, Chery currently does not offer pickups in its domestic market, making the HIMLA a strategic move to reclaim its position in this vital segment.

Chery HIMLA is not just a new pickup; it is an ambitious statement of a strong entry into a competitive global market, featuring modern design, advanced equipment, and multiple powertrain options, with a clear focus on international markets. For pickup enthusiasts seeking a new option that combines strength, technology, and practicality, the HIMLA is a vehicle to watch closely — one that could redefine pickup standards in the coming years.