Earlier this decade, Cadillac set a path to become 100% electric by 2030. However, times have changed, and this position appears to have softened a bit. In a conversation with reporters, Cadillac's Global Vice President John Roth stated that electric vehicles and internal combustion engine vehicles will coexist for a number of years, but he did not provide a clear timeline.
Roth stated, “The one thing I’ve learned in over 30 years in the automotive industry is that the automotive industry does not follow a straight line, and there are no absolute truths.” He mentioned that the company wants consumers to have the “luxury of choice” and that Cadillac is adapting to customer feedback. However, Roth also clarified that a full range of electric models is still in the planning stages for 2030.
The spokesperson provided the following statement on the matter: “Our journey toward electric vehicles will not be a straight line. We recognize that the market will change over the next six years and we will adjust as needed. Ultimately, the customer will be our guide, and they will determine the pace at which Cadillac transforms, as our data indicates that 60% of luxury car customers will consider buying an electric vehicle when purchasing their next car. Thus, we will not back down from our plans to design, engineer, and launch new electric vehicles. When these customers are ready, we will offer them the right vehicle.”
It is certain that Cadillac is not the first brand to change its plans regarding electric vehicles in the future. Stellantis recently announced that it is open to continuing internal combustion engines if there is sufficient demand. Electric vehicle sales have declined in recent months for most brands, leading to production cuts from many companies. Doubts have arisen about whether the electric shift will happen as quickly as previously thought.
The Lyriq is currently the only electric vehicle in Cadillac's lineup that consumers can purchase, starting at $58,590, and is a luxury crossover. The Escalade IQ is expected to be available later this year, although it will be slightly more expensive, with prices starting at $130,000. There is also the Celestic flagship model priced at $340,000, a limited production car competing with Rolls Royce and Bentley. The Optic and Vestic models are still listed as future models that will be available soon.

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