Cadillac's CEO John Roth told reporters that the brand will likely still sell gas-powered cars beyond 2030.
A Cadillac spokesperson later informed the Detroit Free Press that the brand still aims to offer EVs across multiple segments by the end of the decade, but the transition away from gas cars may be slower than anticipated.
The end of the decade was touted by Roth's predecessor, Rory Harvey, as the time when Cadillac would likely become a fully electric brand. Harvey announced this target date three years ago and at the time offered buyouts to U.S. dealerships that were unwilling to upgrade stores to support EVs, with around a third of dealerships accepting the buyout offer.
However, slower than expected growth in EV sales is causing several automakers to backtrack on their EV pledges. Mercedes-Benz, which also stated in 2021 that it plans to be an EV-only brand by 2030, indicated in February that it now expects to continue selling gas-powered cars well into the next decade.
In the U.S., EV sales for the first quarter of 2024 were up just 2.6% year-over-year, and down a significant 15.2% compared to the fourth quarter of 2023, according to Cox Automotive. This marked the first quarter-over-quarter decline since 2020, with the previous drop occurring during the peak of the pandemic.
Cadillac's current EV lineup includes the Lyriq midsize crossover and Celestiq flagship hatchback. The Optiq compact crossover and Escalade IQ full-size SUV will debut in the 2025 model year, followed by a Vistiq midsize crossover with three rows of seats in 2026. Cadillac has also hinted at high-performance EVs and will showcase a potential route for its V-Series performance sub-brand in the EV era with the upcoming Opulent Velocity concept.
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Adrian is an Editor. Psychology graduate with over 4 years in the automotive industry, 3 in front of the camera. Occasionally seen at his family owned tyre shop. He will only buy cars that pass the big bottle test.
