HomeNewsBYD Enters the Market of Sports Cars Again By Unveiling BYD Denza Z Concept

BYD Enters the Market of Sports Cars Again By Unveiling BYD Denza Z Concept

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Shaun
2025-04-26
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This week, the world’s attention has turned to Shanghai, where Auto Shanghai 2025-one of the largest and most important automotive exhibitions in Asia and worldwide-has officially opened. In an unprecedented atmosphere of competition, over a thousand local and international automakers have gathered to unveil the latest innovations and futuristic models, reflecting the accelerating pace of technological advancement in the automotive sector.

This event goes beyond showcasing traditional vehicles, featuring flying cars and intelligent transport robots, reaffirming China’s position as a leading driver of the global automotive revolution.

Amid this surge of innovation, companies are racing to reveal new models and ambitious strategies, making this year’s Auto Shanghai an exceptional platform to shape the future of smart and sustainable mobility.

In this context, Denza, the luxury electric vehicle brand under BYD, unveiled its first sports concept car, the "Denza Z," on the opening day of Auto Shanghai 2025. This move underscores the brand’s ambition to enter the high-performance sports car segment with advanced technologies and bold design.

BYD Enters the Market of Sports Cars Again By Unveiling BYD Denza Z Concept

Pure Emotion Design: Dynamics Serving Performance

Denza’s new car embraces the "Pure Emotion" design philosophy, blending aerodynamic dynamics with practical functionality. The vehicle is crafted specifically to deliver sporty performance both on the track and on the road. Its exterior lines embody the spirit of speed and innovation, with streamlined details that enhance stability and performance at high speeds.

DiSus-M: A Revolution in Chassis and Suspension Control

The Denza Z is the first electric sports car to feature the DiSus-M chassis control system, a unique technology designed for electric vehicles. Based on magnetorheological fluid principles, the suspension system offers instantaneous adjustability and exceptional shock absorption flexibility. DiSus-M boasts an ultra-fast response time of less than 10 milliseconds, with continuous, bi-directional damping force adjustment, delivering unprecedented comfort and stability even on variable road surfaces.

This system can be integrated with a Road Pre-Scan feature, enabling the suspension to anticipate road surface changes and provide a safer, more comfortable driving experience under diverse conditions.

Full-Electric Steering: Design Freedom and Enhanced Safety

Denza Z introduces a full-electric steer-by-wire system that eliminates the traditional mechanical link between the steering wheel and the front wheels. This technology allows for a foldable steering wheel, increasing interior design flexibility and enhancing safety by removing the conventional steering column from the cabin in the event of a collision.

BYD Enters the Market of Sports Cars Again By Unveiling BYD Denza Z Concept

e3 Technology: Tri-Motor Performance and Independent Rear-Wheel Steering

Denza Z is the first sports car to utilize BYD’s e3 technology, a compact version of the e4 platform used for ultra-luxury vehicles. This system features a tri-motor drivetrain with independent dual motors steering the rear wheels, enabling precise torque distribution and unmatched dynamic control-especially during cornering and sporty driving.

The e3 technology has proven its reliability and performance in other Denza models such as the Z9, Z9 GT, and N9, reinforcing customer confidence in its capabilities.

Denza’s Legacy and Product Integration

With the launch of the Z, Denza expands its presence in the luxury and sports car market, complementing its lineup that includes SUVs like the N7 and N9, sedans such as the Z9 and Z9 GT, and the D9 minivan. This move targets a new segment of enthusiasts who crave sporty performance and advanced technology while maintaining the brand’s luxury identity.BYD Enters the Market of Sports Cars Again By Unveiling BYD Denza Z Concept

Market Expectations and Competition

Reports indicate that the Denza Z will be available in two versions: coupe and convertible, with an expected price exceeding $41,000 USD (approximately 150,588 AED). This positions it in direct competition with renowned sports cars such as the Porsche 911. Denza emphasizes that this vehicle is not merely a technical showcase but a strategic step to strengthen its standing in the luxury sports car sector.

Denza Z is more than a concept car-it is a clear statement from BYD and Denza that the future belongs to technologically advanced electric sports cars. Its bold design, intelligent suspension systems, steer-by-wire technology, and tri-motor performance place the Denza Z at the forefront of innovation, redefining the concept of luxury sports cars in both the Chinese and global markets.

ShaunShaun
Chief editor information:

Senior Writer The quest for automotive knowledge began as soon as the earliest memories. Various sources information, even questionable ones, have been explored including video games, television, magazines, or even internet forums. Still stuck in that rabbit hole.

2025-04-26
686
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