In the luxury automotive world, where brands vie to offer the best and most unique experiences, Volvo emerges from the shadows with a fresh look carrying many secrets. The new Volvo S90, though familiar in appearance, hides future-oriented technologies and visions that may change the game. Despite its beauty and elegance, you won't see it everywhere. So, what's behind this absence? Let's delve into the mysterious details of this car and uncover Volvo's future in the luxury sedan realm.
Volvo has unveiled an updated version of its large sedan, the S90. Although these updates add a modern and elegant touch, this version will not be available in many markets, including the United States, raising questions about the future of Volvo's luxury sedans.
The Volvo S90 has received several updates aimed at keeping it competitive, including:
Updated Exterior Design: Featuring slimmer LED headlights with the iconic "Thor's Hammer" design and a new convex front grille replacing the concave one. Additionally, it boasts a new hood, bumpers, fenders, and diamond-cut aluminum wheels.
Enhanced Interior: An 11.2-inch larger infotainment screen along with over-the-air (OTA) updates to minimize dealership visits.
Additional Improvements: Better sound insulation and standard adaptive suspension for enhanced comfort.
The new Volvo S90 is available with two engine options:
2.0-liter Mild Hybrid Engine: Drives the front wheels.
2.0-liter Plug-in Hybrid Engine: Powers all four wheels and can travel up to 80 kilometers (about 50 miles) on electric power alone.
Unfortunately, the new Volvo S90 will not be available in the United States due to several factors:
Decline in Sedan Popularity: The car market is shifting significantly towards SUVs, leading to decreased sedan sales.
Tariffs: Tariffs imposed by the Trump administration have made importing the China-manufactured Volvo S90 to the U.S. economically unfeasible.
Volvo has already decided to stop selling the S90 in the UK and France, focusing instead on Asian markets where luxury sedans are more popular.
While the new Volvo S90 won't be available in the U.S., the company is developing an all-electric alternative named ES90. However, ES90 may face similar tariff challenges as S90, raising questions about Volvo's luxury sedans' future in the U.S. market.
Conclusion
The new Volvo S90 is a luxurious and elegant sedan but won't be available in many markets due to declining sedan popularity and tariffs. Although Volvo is working on an electric alternative vehicle, the future of their luxury sedans in America remains uncertain.
The question remains: Will Volvo abandon luxury sedans in less popular markets or find ways to overcome challenges and offer innovative sedans worldwide?
What About Arab Markets?
Volvo's new lineup combines luxury, safety, and modern technology, making it an attractive option in the luxury sedan segment. With continued support for hybrid options and services expansion, it is expected to gain traction among Arab customers seeking a premium driving experience.
Adrian is an Editor. Psychology graduate with over 4 years in the automotive industry, 3 in front of the camera. Occasionally seen at his family owned tyre shop. He will only buy cars that pass the big bottle test.
