The Nissan Silvia, which has not been part of its lineup since 2002, may see a resurgence in the market. Ivan Espinoza, Nissan's Vice President of Global Products, acknowledged that reviving the Silvia will be challenging, but he remains optimistic.
He envisions the new Silvia positioned below the GT-R, expected to provide adequate power at an appealing price for a broad consumer base. Espinoza noted that the Silvia still enjoys considerable support among enthusiasts.
In a recent interview with the Top Gear program, he discussed the potential for a new generation of Silvia and expressed his passion for the model, while also addressing market challenges and constraints. He believes that despite the limited market demand for such vehicles, Silvia can succeed if the right positioning and marketing strategies are found.
The new Silvia may join the Nissan Z as an affordable sports car and could potentially feature an electric powertrain, positioning it as a direct competitor to the Toyota GR86, Subaru BRZ, and the upcoming hybrid Honda Prelude.
Furthermore, Nissan has committed to unveiling 30 new models by 2026, including 16 electric and hybrid vehicles. Espinoza also discussed other relevant topics during the interview, including the performance and dynamics of future Nissan electric vehicles.
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