Hyundai and Kia will participate in the global Misk Forum scheduled for November 18 to 19, 2024, in Saudi Arabia.
This participation aims to enhance their influence in the Middle East, focusing on exploring potential collaboration with Misk City in the field of smart cities and engaging in the Misk training program.
Both companies have signed a memorandum of understanding with the Misk Foundation to collaborate on developing youth leadership initiatives in Saudi Arabia.
This cooperation signifies a significant step toward nurturing the next generation of leaders and contributing to the knowledge economy of the country while exploring smart city applications with Misk.
The memorandum was signed recently in Riyadh during a ceremony attended by Lee Jay Young, Vice President and Head of the Smart City Innovation Group at Hyundai and Kia, and Omar Najjar, Executive Vice President of the Misk Foundation.
This new agreement represents a crucial initiative in fostering the next generation of leaders through the programs and platforms provided by the Misk Foundation, which is a non-profit organization dedicated to promoting youth leadership development in Saudi Arabia.

Senior Writer The quest for automotive knowledge began as soon as the earliest memories. Various sources information, even questionable ones, have been explored including video games, television, magazines, or even internet forums. Still stuck in that rabbit hole.