On the first day of the 2024 Paris Motor Show, Xpeng Motors kicked off its Global Strategy 2.0 with a compelling launch event. As a key highlight of the conference, the Xpeng P7+ sedan with full application of AI technology officially opened for pre-sale, with a starting price of RMB 209,800.
It marks the further expansion of China's electrified vehicle enterprises in the European market, through which Xpeng Motors has demonstrated to the world its technical strength and product competitiveness in the field of AI vehicles.
Globalisation Strategy 2.0
With a focus on the European market, Xpeng Motors' Globalisation Strategy 2.0 demonstrates its ambition as a global mid-to-high-end new energy brand. He Xiaopeng, Chairman and CEO of Xpeng Motors, suggested at the conference that Europe is one of the key markets for Xpeng's international business.
In the wave of intelligence and electrification, Xpeng P7+ not only shoulders the important responsibility of technological innovation, but also becomes an important step for Xpeng Motors to go to the international stage. So far, Xpeng Motors has been sold in more than 30 countries and regions around the world, and plans to cover more than 60 countries by 2025 and achieve the goal of half of global sales coming from overseas markets.
At the heart of this strategy is the deep integration of AI technology with new energy technologies, with the aim of providing smarter and more efficient mobility for consumers around the world. As the world's first AI car, the Xpeng P7+ not only demonstrates Xpeng Motors’ leadership in intelligent driving, but also brings users a new driving experience.
Especially in Europe, the rapid growth of the electrified car market provides a wide range of opportunities for Xpeng. Through its debut at the Paris Motor Show, Xpeng demonstrated the foresight and ambitious goals of its globalisation strategy.
Three core advantages of Xpeng P7+
The launch of the Xpeng P7+ is more than just the introduction of a new model, it symbolises a new height for Chinese electrified car companies in the global market. He Xiaopeng put forward the three core product advantages of "Technology+, Space+, and Comfort+" at the conference, which is also the source of the "+" in the name of Xpeng P7+.
1. Technology+: AI-led Intelligent Driving Experience
The whole system of Xpeng P7+ is equipped with AI intelligent driving ability as standard, and its core technology is the AI Hawk-Eye vision solution independently developed by Xpeng. This technology, supported by the NVIDIA Orin-X chip, achieves superb arithmetic processing capability, with more accurate, clear, and long-range perception capabilities, ensuring the vehicle's intelligent driving performance in various complex road conditions. Compared to traditional camera systems, Xpeng's AI vision solution is able to provide a perception experience that exceeds that of similar products and can be applied to L4-level autonomous driving.
It is particularly worth mentioning that the Xpeng P7+ is equipped with the latest AI Tiangui system version 5.4.0, which enables 0-speed activation of XNGP (Xpeng Next Generation Intelligent Driving Platform), i.e., the vehicle can be activated in situ and provide a full AI Smart Driving experience in unrestricted routes and road conditions. This means that the P7+ is able to provide smooth and safe intelligent driving assistance functions whether on city roads or motorways.
2. Space+: more spacious than an SUV
In addition to technological innovations, the Xpeng P7+ shines in terms of spatial performance. With a wheelbase of 3,000 mm, this car offers a superb 88 per cent space utilisation as well as 65 per cent effective passenger space utilisation. This design makes the Xpeng P7+ stand out in its class, surpassing many luxury executive sedans and SUVs.
The P7+ also features a hatchback boot design with an opening measuring 1m x 1m x 1m and 725 litres of boot space in standard condition. When the rear seats are lowered, the space can be expanded to 2,221 litres which is enough to accommodate 33 20-inch suitcases. This highly practical design makes the P7+ suitable not only for daily city driving, but also for long-distance travelling. The P7+'s space advantage will be a significant selling point in the European market, especially among the family and travelling-oriented consumer groups with high space requirements.
3. Comfort+: a luxury-class ride
To create the ultimate ride experience, the Xpeng P7+ introduces full-featured Cloud Sense comfort seats. The seats consist of an 8-layer structure, including 20mm of slow rebound zero-pressure foam and 120mm of firm support foam layer, ensuring the comfort of drivers and passengers during long rides. The front and rear seats of the P7+ not only support heating and ventilation functions, but also the first of its kind, with 6 intelligent scenario-based massage functions, providing users with a ride experience comparable to that of a luxury MPV.
In terms of interior design, Xpeng P7+ adopts the "space on the cloud" design language, which enhances the luxury feeling inside the car from multiple dimensions such as the visual and tactile senses. There are almost no physical buttons in the car, replaced by the comprehensive application of the central control screen, entertainment screen and intelligent voice control system, providing passengers with a simple and efficient operating experience. In addition, the HIFI audio system and panoramic surround sound, which are standard in the whole system, have brought the in-car entertainment experience to a new level.
AI leads the way to the future and a new era of electric cars
Xpeng P7+ is not just an intelligent sedan, it represents Xpeng Motors’ layout and expectations for the AI future. He Xiaopeng mentioned at the conference that Xpeng Motors will focus on the research and development of five AI core technologies in the future, including the big computing chip, the big AI model, the AI car, the robot and the flying car. The integration and development of these technologies will drive Xpeng Motors to become a global leader in the AI automotive industry.
Xpeng's self-developed Turing chip has completed the flow, which is the world's first chip applied to AI cars, robots and flying cars at the same time, with a 40-core processor, capable of providing powerful computing support for large models. Through these technologies, Xpeng hopes to provide users with an intelligent driving experience that transcends the limitations of traditional hardware and truly realises L4-level high-level intelligent driving.
In the next ten years, Xpeng plans to accelerate its globalisation process and continue to expand its presence in international markets. In particular, in Europe, Xpeng has clearly identified it as a core market in its global strategy, continuing to launch more new models and revisions, and strengthening the after-sales network and services. By 2025, Xpeng hopes to cover more than 60 countries around the world and become the global leader of China's mid-to-high-end new energy vehicle brands.
Conclusions
The launch of Xpeng P7+ is not only a model unveiling, but also an opportunity for the Chinese new energy vehicle brand to show its innovative strength and globalisation strategy to the world. Through the leadership of AI technology and the comprehensive improvement of space and comfort, Xpeng P7+ will become an important force leading the future electric vehicle industry.
The launch of Xpeng Motors’ globalisation strategy 2.0 also signals that Chinese auto brands will occupy a more important position on the international stage. In the future, Xpeng P7+ will undoubtedly set off a revolution of intelligent driving and electric travelling in the European market.
Finally, we also hope that Xpeng will enter the Middle East market soon, so that we can also feel the intelligence of Chinese EVs.
Senior Writer The quest for automotive knowledge began as soon as the earliest memories. Various sources information, even questionable ones, have been explored including video games, television, magazines, or even internet forums. Still stuck in that rabbit hole.
