Toyota has refreshed the Prius lineup for 2025 with the introduction of a new trim, the Nightshade, which debuts in a striking yellow color named Karashi
Positioned above the LE and XLE trims, the Prius Nightshade starts at $32,795 for the front-wheel-drive version and $33,895 for the all-wheel-drive variant. Building on the XLE trim, the Nightshade comes equipped with 19-inch black alloy wheels, black exterior badges, a black shark-fin antenna, black door handles, and black bumper accents
Inside, it features 8-way adjustable black SofTex seats and carbon-fiber accents on the dashboard, enhancing its sporty and modern appeal.
Although prices have increased across the lineup, the Prius remains mechanically unchanged, preserving the efficiency and reliability that have defined it as a leader among hybrids
The rest of the Prius lineup retains its existing trims, with minor price adjustments. For example:
The 2024 Prius LE started at $27,950, but the 2025 model now starts at $28,350.
The LE AWD has risen from $29,350 to $29,750.
The XLE and XLE AWD trims are now priced at $31,795 and $33,195, respectively—both up by $400 compared to 2024.
At the top of the front-wheel-drive lineup is the Prius Limited, which now starts at $35,365, reflecting a $400 price hike. The Limited AWD completes the 2025 lineup with a starting price of $36,765, also up by $400.
Under the hood, all Prius models (excluding the plug-in hybrid variant) feature a 194-horsepower hybrid powertrain. This system pairs a 2.0-liter inline-four engine from the Toyota Corolla Cross with two electric motors and a continuously variable automatic transmission (CVT). Front-wheel drive comes standard, while an optional all-wheel-drive system ($1,400) adds a permanent-magnet electric motor to the rear axle, boosting total output by 2 horsepower
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