In the Middle Eastern region, the Toyota Land Cruiser (LC300) has long been revered as the "King of the Desert," excelling in off-road capabilities, luxurious amenities, and durability—qualities that make it a top contender among luxury SUVs.
The 2025 Land Cruiser continues this legacy with various technological advancements, delivering enhanced value to consumers worldwide who seek excellence.
Exterior Design
The 2024 Toyota Land Cruiser retains its rugged off-road style while incorporating modern elements, making it both commanding and stylish.
The front features a large chrome grille paired with L-shaped daytime running lights.
The rear design adopts a liftgate instead of a side-opening door, but it comes standard with a power liftgate, adding convenience for loading and unloading items.
The dimensions of the LC300 remain close to those of the previous model but have been slightly adjusted to meet contemporary off-road requirements:
Length: approximately 5,115mm
Width: 1,980mm
Height: 1,945mm
Wheelbase: 2,850mm
Interior and Comfort
Although the Land Cruiser is renowned for its robust exterior and reliable performance, its interior and technological features are also impressive.
The cabin of the LC300 boasts luxury, especially in higher trims which feature a 12.3-inch touchscreen, supporting Apple CarPlay and Android Auto, along with amenities like wireless charging, a 360-degree camera, and fingerprint recognition.
For safety, it offers the Toyota Safety Sense 2.0 system, which includes pre-collision warning, adaptive cruise control, and lane departure alerts among other advanced driving aids.
In the 7-seater version, the third row seats can completely fold into the floor, providing ample trunk space for family outings or long trips, although the space in the third row is somewhat limited for short journeys.
Engine
In the Middle Eastern market, the Toyota Land Cruiser LC300 is available in as many as 19 variants, ranging from luxury to off-road versions. Most models feature a 3.5L V6 twin-turbocharged engine paired with a 10-speed automatic transmission, delivering a maximum output of 409 horsepower and peak torque of 650 Nm.
Whether driving in the city or traversing desert terrain, this vehicle's powertrain offers powerful acceleration and reliable handling.
Off-road Capability
The core strength of the Land Cruiser has always been its superior off-road performance. The LC300 comes standard with four-wheel drive and is equipped with three differential locks (front, center, rear), an electronic control suspension system, and a multi-terrain selection system, enabling excellent climbing and extrication capabilities. In various driving modes like deep snow and rock, it adapts well to harsh conditions.
Pricing
The 2025 Toyota Land Cruiser's pricing varies by version. In the Saudi market, diesel models start at approximately 247,250 SAR, with the top-end GR-S diesel version priced up to 410,550 SAR. Gasoline models range from 252,540 SAR to 407,675 SAR. Key versions include GXR1, GXR3, VX, VX-R, and GR-S, allowing consumers to choose based on their specific needs.
Comparison
In the Middle East, the main competitors to the Land Cruiser include the Nissan Patrol, Ford Expedition, and Haval H9 among other large SUVs. Compared to these rivals, the Land Cruiser stands out with its exceptional off-road capabilities and robust reliability. However, its higher price, particularly for the top-end models, may deter some buyers. Additionally, even with a reduction of approximately 200 kg in vehicle weight, it still slightly lags behind some competitors in terms of comfort and third-row seating space.
Summary
For Saudi consumers, the Toyota Land Cruiser is not just a luxurious SUV for everyday driving but also a reliable partner under extreme conditions. With strong power, excellent off-road capability, luxury features, and cutting-edge technology, it meets a wide range of consumer needs. Despite its high price, the Land Cruiser remains a popular choice among many Middle Eastern families and business users due to Toyota's outstanding quality and excellent resale value. Whether for urban commuting or desert adventures, the LC300 continues to reinforce its dominant position in the Middle Eastern market.

Senior Writer The quest for automotive knowledge began as soon as the earliest memories. Various sources information, even questionable ones, have been explored including video games, television, magazines, or even internet forums. Still stuck in that rabbit hole.